UK GOVERNMENT PREPARE GUIDANCEThe UK government’s advice: get prepared.Read the official advice

UK GOVERNMENT EMERGENCY GUIDANCE

The government
says get ready.Are you?

72 HOURS. THREE DAYS.

That’s the thinking behind 72. Essentials to help you prepare for a few days of disruption.

Illustrative scene of a worried family sitting together beneath the stairs, their faces lit by a torch
Illustrative scene

The kit, sorted.
One thing off your mind.

The UK government has published an emergency checklist for your home. We’re bringing practical essentials together, with a clear checklist for what you need to add.

Coming soon. Join the launch list. No payment today.

Independent brand. Not government endorsed.

WHEN THINGS
DON’T GO TO PLAN.

Power out. Water cut off. Need to leave home.

01 / KNOW WHAT YOU’LL REACH FOR

Power out?
Kit out.

When the lights go out, start here.
Every planned item. Every quantity.

YOU MAKE IT YOURS

Add food, stored drinking water, medicines and your personal essentials. Charge the power bank and test your phone cable.

What else should I know?

02 / GET YOUR PREP SORTED

Your home. Your people.
Your 72.

Keep it at home. Share it with your family.
Or have a bag ready if you need to leave.

AT HOME

72

For one person

Power out. Phone low. Keep the essentials in one place.

32L holdall10L empty capacity10,000mAh power bankFirst aid, sanitiser & wipesPoncho · torch · batteries + sparesManual tin opener & printed plan
£99planned price
including UK delivery*

AT HOME, TOGETHER

72 Family

For four people

Four people. One plan. Essentials for the whole household.

32L holdall + 4 organisers40L empty capacity20,000mAh shared power bankFirst aid, sanitiser & wipes4 ponchos · 4 torches · batteries + sparesManual tin opener & printed plan
£179planned price
including UK delivery*

WHEN YOU NEED TO LEAVE

GO

For one person

Need to leave? Keep your starting kit by the door.

20L backpack2L empty capacity10,000mAh power bankFirst aid, sanitiser & wipesPoncho · torch · batteries + sparesManual tin opener & printed plan
£129planned price
including UK delivery*
Equipment starter kits. You add food, stored water and personal supplies.

*Planned contents, prices and delivery coverage will be confirmed before orders open.

THE OPTIONAL EXTRA / IN DEVELOPMENT

Power out.
Dinner still matters.

An optional food add-on is in development.
Meals you can eat without heating.

No power?
Still have a meal planned.

Breakfasts, main meals and snacks, portioned for your household. Choose meat or vegan, with gluten-free and halal requirements.

Original sealed packs Clear portions & ingredients A simple check-and-replace plan

03 / MAKE A PLAN. MAKE IT YOURS.

The time to prepare?
Before you need it.

01

Pick your kit.

Light, phone power and first aid. Know what you’ll reach for.

02

Make it yours.

Add your food, water and personal essentials.

03

Keep it ready.

Know where it is. Make sure your household does too. Check it regularly.

04 / GOOD QUESTIONS

Know the facts.
Make your plan.

YOU’VE THOUGHT ABOUT IT. TAKE THE NEXT STEP.

One kit.
One less thing on your mind.

Join the launch list. We’ll tell you when 72 is ready, with final contents and prices.

No payment. No reservation. No pressure.