1 × in 72 FamilyLightweight 32L holdall
One easy-to-find home for your equipment. Supplied empty of food and water.
View supplier exampleUK GOVERNMENT EMERGENCY GUIDANCE
72 HOURS. THREE DAYS.
That’s the thinking behind 72. Essentials to help you prepare for a few days of disruption.

The UK government has published an emergency checklist for your home. We’re bringing practical essentials together, with a clear checklist for what you need to add.
Coming soon. Join the launch list. No payment today.
Independent brand. Not government endorsed.
WHEN THINGS
DON’T GO TO PLAN.
01 / KNOW WHAT YOU’LL REACH FOR
When the lights go out, start here.
Every planned item. Every quantity.
Supplier examples and proposed print designs. Each card shows one product type; quantity badges show what’s included. Final items may differ. Carriers and bottles arrive empty. Batteries, spares and phone power are included.
Add food, stored drinking water, medicines and your personal essentials. Charge the power bank and test your phone cable.
What else should I know?02 / GET YOUR PREP SORTED
Keep it at home. Share it with your family.
Or have a bag ready if you need to leave.
AT HOME
Power out. Phone low. Keep the essentials in one place.
AT HOME, TOGETHER
Four people. One plan. Essentials for the whole household.
WHEN YOU NEED TO LEAVE
Need to leave? Keep your starting kit by the door.
*Planned contents, prices and delivery coverage will be confirmed before orders open.
THE OPTIONAL EXTRA / IN DEVELOPMENT
An optional food add-on is in development.
Meals you can eat without heating.
Breakfasts, main meals and snacks, portioned for your household. Choose meat or vegan, with gluten-free and halal requirements.
03 / MAKE A PLAN. MAKE IT YOURS.
Light, phone power and first aid. Know what you’ll reach for.
Add your food, water and personal essentials.
Know where it is. Make sure your household does too. Check it regularly.
04 / GOOD QUESTIONS
UK Prepare cites a minimum of 2.5 to 3 litres of drinking water per person per day. At 3 litres, that is 9 litres each or 36 litres for four people over three days. Cooking, hygiene, pets and personal needs require extra. Our carriers arrive empty; store safe water in advance. GO’s 2-litre bottle capacity is not a three-day supply.
No. These are equipment starter kits for a household plan. Phone power, batteries with spares, basic first aid and hygiene supplies are now included. You add stored drinking water, suitable ready-to-eat food for a few days, medicines, warm clothing, your phone’s cable and household-specific supplies, including baby, pet or accessibility needs. The included checklist helps you finish the job.
The equipment-kit price excludes food and water. We’re developing a separate optional food add-on with meat or vegan menus and gluten-free and halal requirements; final menus, suitability and prices are not yet confirmed. You can also choose your own supplies. Empty carriers are useful for collecting and moving safe drinking water, but cannot replace water already stored before a disruption.
We are not making a ten-year lifespan or maintenance-free promise. Materials, storage conditions and individual components vary. Recharge and check the power bank regularly. Check battery dates, first-aid items, wipes, sanitiser and any supplies you add; replace as directed. Final care instructions will follow the selected manufacturers’ guidance.
Only use the final supplied pouches as their food-contact and storage instructions allow. They are not a promise of extended food shelf life. For disruptions to power or water, prioritise suitable ready-to-eat foods; uncooked rice still needs water and a safe way to cook it.
No. 72 is an independent project, not affiliated with or endorsed by the UK government. We link to the free official Prepare guidance so you can assess your needs and build your own kit if you prefer.
We’re checking suppliers, samples and demand before launching. The prices shown are proposed UK delivered prices, not confirmed offers. Joining the launch list is free: no payment, reservation, guaranteed stock or commitment to buy. We’ll confirm final contents, price and delivery coverage before orders open.
YOU’VE THOUGHT ABOUT IT. TAKE THE NEXT STEP.
Join the launch list. We’ll tell you when 72 is ready, with final contents and prices.
No payment. No reservation. No pressure.